Gulliver's Gate was a renowned miniature world attraction located in Times Square, New York City. Although the attraction has since closed, it was famous for its intricate and interactive displays representing landmarks from around the globe. The company aimed to offer a unique, immersive experience that combined artistry, technology, and cultural representation in a single space.
The design job for Gulliver's Gate involves creating a cohesive and visually appealing set of materials that include menus, place cards, web banners in various sizes, and advertisements. The design must reflect the intricate detail and immersive experience that Gulliver's Gate offered, capturing the essence of the miniature worlds while being functional for the intended mediums.
Key Responsibilities
menu Design
Develop menus that incorporate the detailed and miniature themes of Gulliver's Gate. The design should be visually engaging, easy to read, and should evoke the sense of wonder and exploration that the attraction provided.
Develop menus that incorporate the detailed and miniature themes of Gulliver's Gate. The design should be visually engaging, easy to read, and should evoke the sense of wonder and exploration that the attraction provided.
Place Cards
Create place cards for events or exhibits that mirror the meticulous craftsmanship seen in the miniature displays. Each card should be a small work of art, consistent with the overall theme and design language.
Create place cards for events or exhibits that mirror the meticulous craftsmanship seen in the miniature displays. Each card should be a small work of art, consistent with the overall theme and design language.
Web Banners
Design a series of web banners in various sizes that can be used across different digital platforms. These banners should be dynamic, capturing the viewer's attention while also maintaining the aesthetic of Gulliver's Gate.
Design a series of web banners in various sizes that can be used across different digital platforms. These banners should be dynamic, capturing the viewer's attention while also maintaining the aesthetic of Gulliver's Gate.
Advertisements
Create visually striking ads for both print and digital media. These ads should highlight the unique aspects of Gulliver's Gate, emphasizing the detailed artistry and the global representation of landmarks.
Create visually striking ads for both print and digital media. These ads should highlight the unique aspects of Gulliver's Gate, emphasizing the detailed artistry and the global representation of landmarks.
The design aesthetic should reflect the detailed, whimsical, and international themes of Gulliver's Gate. Colors, fonts, and imagery should be chosen to evoke the miniature world and the immersive experience that visitors once enjoyed. Attention to detail, a sense of playfulness, and a global perspective should be evident in every piece.
Target Audience
The design should appeal to families, tourists, and anyone interested in art, culture, and interactive experiences. It should resonate with those who appreciate craftsmanship, attention to detail, and unique attractions.
Outcome
The final designs will contribute to the brand identity of Gulliver's Gate, even post-closure, ensuring that the legacy of the attraction continues to inspire and attract interest in any future endeavors or related projects. This project presents a unique opportunity to blend creativity with precision, much like the miniature worlds of Gulliver's Gate itself.
